ABOUT MSI
MSI is a Database Marketing Provider. Its database holds information on 30,000 major Brazilian corporations. All data is dynamically updated following a monthly schedule, using primary and secondary information source, which is analyzed, handled and included in the MSI-Database Marketing System, developed by MSI.
Through its services, MSI integrates Marketing and Information
using modern techniques to retrieve (collect), handle, analyze and store
data and information.
MSI’s staff is formed by professionals with experience in several corporations,
and in departments such as: Credit Information Services, Marketing, Operations
and Customer Support. MSI staff has over 15 years experience in the fields
of Marketing, Sales and IT.
DB_Master is a judicious selection of more than 12,000 outstanding companies in the Brazilian economy. It is directed to Marketing, Sales and Strategic Planning queries and research, and allows Sales and Marketing Forces to perform marketing activities in a B2B mode.
MSI’s mission is to render information services in the fields of Marketing, Sales and Strategic Planning, which add value to our customers’ business decisions. We are seriously performing our work with quality and dedication, using modern techniques to retrieve, analyze and store data and information.
Our customers consistently praise the quality of our database. Among the advantages reported in negotiating with MSI, are the following: guarantee, permanent update, differentiated services, efficient support and competitive prices.
MSI´s Performance Areas
Database Marketing
Database Maintenance and Update
Customer List Update
Database Cleaning
Direct Marketing
Market Research
Analysis of Competitors
Customer Satisfaction Research
MAIN PRODUCTS
DB_Master
DB_Master Corporate
DB_Master Top 500
DB_Master Segmentado
DB_Master
DB_Master is a judicious selection of about 12,000 outstanding corporations from the Brazilian economy.
MSI developed a Database Marketing system to provide support and update its Database, comprising around 48 standardized attributes available per company. MSI dynamically updates and enriches its database through primary (companies) and secondary (market) sources of information.
Among the marketing activities that can be used together with DB_Master, the following stand out: target selection, direct mail actions, telemarketing, seminars/events, generation of sales leads, relationship with potential target and customers.
DB_Master is delivered in a CD-Rom together with a free
exclusive Manager that allows several types of queries/searches into the
database adopting the following criteria: Company Data, Geographical Location,
Executives, Bulk (revenue bracket and number of employees), Scope of Action,
etc., and also allows printing labels for direct mail and telemarketing
lists in a very agile and simple way.
DB_Master Corporate
DB_Master Corporate is MSI’s special research product using its own database to identify the largest Brazilian and foreign corporations.
It portrays the main companies in the Brazilian market. 65% of these companies have a [yearly] revenue of over US$ 100 Million, and more than 70% have more than 500 employees.
This research work used several business magazine sources
published in Brazil, United States and Europe, of which the following
deserve special mention:
500 Maiores Empresas Brasileiras – FGV (FGV - Brazil’s 500 Largest Companies
–)
America Economia - As 500 Maiores da America Latina (America Economia
magazine - Latin America’s 500 Largest)
Balanço Anual da Gazeta Mercantil (Gazeta Mercantil - Annual Balance)
Business Week - The Global 1.000
EuroBusiness
Exame Melhores e Maiores (Exame magazine – The Best and Largest)
Forbes The "A" List
Fortune 500
Isto é Dinheiro - Quem é Quem Nas Maiores Empresas do Brasil (Isto É magazine
– Who is Who in the Biggest Brazilian Corporations)
DB_Master Corporate is available on CD-Rom (.xls), and features around 46 attributes.
DB_Master Top 500
DB_Master Top 500 results from a research performed by MSI to continuously identify, register and update our database for the 500 companies ranked by Exame magazine’s Best and Largest edition (“Exame Melhores e Maiores”).
With a proprietor IT infrastructure, MSI delivers data on the 500 Best and Largest companies of Exame magazine featuring around 49 attributes, such as: Company Name, Full Address, Executives, Telephone Numbers, Home Page, Ranking per company, Revenue in US$, among other. The annual revenue of these companies amounts to over US$ 260 billion; 53% operate with 100% national capital, and 85% employ more than 500 workers.
DB_Master Top 500 is available on CD-Rom (.xls), and
delivers data on 2,700 executives among other information.
DB_Master Segmentado
DB_Master S is a database research that groups companies
into segments according to their requirements, and is available on CD-Rom
(.xls), featuring around 46 attributes per company.
To request a segment, click here. – link deve abrir formulário
DataBase Quality
MSI works daily to retrieve (collect), analyze, handle, digitalize and update its Database via telemarketing, directly contacting companies or secondary sources of information, such as: directories, newspapers and business magazines, the following of which deserve special mention: “O Estado de São Paulo”, “Folha de São Paulo”, “Gazeta Mercantil”, “Valor Econômico”, “Exame”, “Isto É Dinheiro”, “Carta Capital”, “America Economia”, “Veja”, “Epoca”, “Business Week”, “Fortune”, “Forbes”, “Balanço Anual - Gazeta Mercantil”, “Exame 500 Melhores e Maiores”, “Info Exame 200 Maiores de Tecnologia”, “500 Maiores Empresas Brasileiras – FGV”, “Business Week 1.000”, “Fortune 500”, “Forbes List “, “Listas Telefonicas”, Directories from the Federation of Industries and Associations”, “NewsLetter”, “Anuario de Informatica”, “Anuario de Telecomunicaçoes”, among others. More than 8,000 transactions are performed monthly to update the Database for each company.
MSI’s methods improve quality both “vertically” (growth of new companies in the Database) and “horizontally” (increases number of company attributes in the Database). This method together with MSI’s operating standards constitutes the know-how and experience of MSI’s staff in working with Databases.
